Chicago, IL

Client
Ricketts Family & Chicago Cubs

Role
Design Principal, Gensler

Upon the change of hands of the Chicago Cubs and Legacy Field, an urban exploration strategy was initiated by the ownership to focus on the future of Wrigleyville. The potential of the Field and Club's influence on the community and neighborhood was enormous, and we had an opportunity to strengthen an already extremely popular destination for the City of Chicago. The family organized a team of real estate advisors, economic consultants, and an urban design team to collaborate on a holistic vision for the future. The work included a deep dive research, along with precedent studies and economic analysis to back up the scenarios. The results are built, and include the event plaza and commercial program wrapped around the ballpark.